Lee Traupel

Generating Ecommerce Revenue

Generating Ecommerce Revenue One bright spot on the economic horizons around the world seems to be continued consumer spending and ecommerce is clearly a part of this, with sales estimated to be in excess of $12.3 Billion in the next three months acc... Read >

LookSmart is not Small Business Friendly

LookSmart is not Small Business Friendly There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most o... Read >

Growing Your Company In Today's Chaotic Market!

Growing Your Company In Today's Chaotic Market! I think we've all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is "get over it" - cut your losses when where you can and focus on the basic building b... Read >

Don't Become Another .com Road Kill

Don't Become Another .com Road Kill Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that pai... Read >

All Along the Digital Watchtower

All Along the Digital Watchtower Its no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently cond... Read >

Absolute Top Five Search Engine Marketing Myths Un

Absolute Top Five Search Engine Marketing Myths Uncovered! It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site – as 85% of Internet users utilize search engines to find/research for goods ... Read >

Redefining Distance to Market your Company

Redefining Distance to Market your Company The recent terrorist attacks here in the US have caused many companies and individuals to rethink how they want to market to and work with others. As a result, web-enabled presentations and or collaborations... Read >

Online Advertising sinks into the Abyss!

Online Advertising sinks into the Abyss! Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs star... Read >

Forget Conventional Marketing Embrace the Web!

Forget Conventional Marketing Embrace the Web! Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their ... Read >

Fundamental Strategic Marketing Mistakes to Avoid

Fundamental Strategic Marketing Mistakes to Avoid This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the... Read >

Ten Basic Steps for Building a Web Site that Works

Ten Basic Steps for Building a Web Site that Works Assemble a Web site development plan that is integrated with your overall marketing processes. The content should be consistent with offline materials; the graphics/images don't have to be identical w... Read >

Emerging Sources for low cost Web Site Traffic

Emerging Sources for low cost Web Site Traffic Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and or owners of web sites are paying too much fo... Read >

New Realities for E-Mail Marketing

New Realities for E-Mail Marketing Spam e-mail is no longer the mild irritant it once was – it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minu... Read >

Speed Kills on the Web!

Speed Kills on the Web! I only have to point to the 645 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work. And, these were companies who burnt through sign... Read >

Marketing Maxims for Today's Challenging Times

Marketing Maxims for Today's Challenging Times These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy. 1) Don't stop advertising because t... Read >